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How to choose good color for your brand?

By adjusting the Saturation and Lightness just right, you can transform any color into a standout shade that looks great on both white and black backgrounds. No more guessing or trial and error!

Here's the secret:

  1. Open an HSL color picker. I use https://hslpicker.com
  2. (Optional) Copy and paste your current color hex code in bottom left box starting with #.
  3. Adjust the Saturation slider (the second slider from the top) to a value between 80 and 100. This controls how vibrant the color is.
  4. Adjust the Lightness slider (the third slider from the top) to a value between 60 and 80. This controls how bright or dark the color is.
  5. Adjust your desire color with the Hue slider (first one on top) to your liking. You can ignore the last slider.

By following these steps, you'll ensure your chosen color stands out, no matter the background!

Feeling overwhelm with building a website? North Melbourne Web builds websites and online presence solutions for SMBs in Australia, starting at just A$199/mo. We handle everything, including 24/7 support, local SEO, and full Google Analytics. Let us help your brand stand out online!

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About Auhor

Alan is the founder of North Melbourne Web, an agency providing professional, fully managed websites for small businesses through an affordable Website-as-a-Service (WaaS) model.

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